Blog editing: forward references to results before the data is introduced confuse readers

In a data-project post, a company-intro paragraph said 'Twix places 3rd in the vote and Starburst tops the peanut-free bowl' before the post had introduced the vote or the bowls. The author flagged it as confusing. Rule that fixed it: intro and context sections use only outside sources and general facts (what a company makes, what a product contains); ranks, model outputs and results wait until after the data section. A forward hook is fine if it names no result ('the fruit candies are what remain once allergens are removed'). Also replace idioms ('never meant to meet', 'fails loudly', 'and friends') with literal wording; this author reads them as vague.